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Always direct access to the best freelancers in the market
As a leading e-commerce player, bol continuously innovates with smart technology, data-driven decisions and a strong focus on delivering the best customer experience. With Fring, bol has a strategic flex partner that ensures quality in external hiring, accelerates speed and helps secure the best professionals in a dedicated community pool.
Top 3 e-commerce player in the Benelux
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2,500+ employees
12M+ active customers
36M+ products available on the platform
Challenge #1
Faster hiring without loss of quality

The challenge
Projects at bol move at lightning speed – from campaigns and app updates to new shop features. At the same time, there is a strong need for control over external hiring quality. bol is always looking for the best available specialists with proven bol experience, a track record in product-led/platform environments and specific expert skills.
the solution
With Fring, bol continuously builds a dedicated freelance community pool with top experts. This pool consists of trusted contacts and new specialists from comparable organizations and niche markets. The result: faster onboarding, direct impact and motivated professionals who contribute to critical projects.
Challenge #2
Fragmented freelancer hiring

the challenge
Many managers at bol worked with a variety of suppliers and individual freelancer contacts. This caused fragmentation, outdated terms, high margins and a lack of transparency and rate benchmarking.
The solution
Fring acts as the exclusive partner for freelancer hiring and provides bol with a direct gateway to the freelance market. Availability, rates and profiles are combined into shortlists with the best matching candidates. This gives bol direct control over capacity, quality and budget.
Challenge #3
Hiring both broad and specialist profiles

The challenge
bol seeks professionals across domains such as ESG, IT, Marketing, Agile and HR. The challenge lies in finding both generalist and highly specialized roles, without relying on a wide range of different suppliers.
The solution
Fring combines breadth with depth. bol gains access to a large network, where ex-bol freelancers and e-commerce domain specialists are prioritized. This creates an ideal balance between speed, quality and culture-fit.
Challenge #4
Dependency on traditional agencies

The challenge
Many freelancers were hired through traditional agencies, leading to high margins, low transparency and dissatisfaction among professionals.
The solution
With Fring, bol works as directly as possible with freelancers while building its own flex community. Clear agreements, sharp margins and transparent rates ensure that everyone knows what to expect. This enables bol to build sustainable relationships with the right experts without unnecessary costs or complexity.
“With Fring as our flex community sourcing partner we are in direct contact with top talent and our trusted favourites.”
What our clients say
Fring. The freelance work platform to find the best fit talent.
Start today and get direct access to our community. Find, follow and work with the best available talent.


