Success Story: Bol | Fring.work

Top 3 e-commerce player in the Benelux

2,500+ employees

12M+ active customers

36M+ products available on the platform

Challenge Bol

bol operates at high speed. From campaigns and app updates to new shop features, teams need to scale quickly while maintaining full control over the quality of external hiring. At the same time, freelancer hiring was fragmented across many suppliers and individual contacts, leading to outdated agreements, high margins, limited transparency and dependency on traditional agencies. On top of that, bol hires across a wide range of domains, from generalist roles to highly specialized experts, making it difficult to balance speed, quality and consistency.

Objectives

bol aimed to hire faster without compromising on quality, while regaining control over rates, capacity and transparency. The goal was to reduce reliance on traditional agencies, consolidate freelancer hiring into one clear approach, and gain access to both broad and specialist profiles. Equally important was building a trusted freelance community with professionals who understand bol’s culture, platforms and product-led way of working.

Achieved results

With Fring, bol continuously builds its own dedicated freelance community of top-tier experts. This includes trusted professionals, ex-bol freelancers and specialists from comparable organizations and niche markets. Freelancer hiring is centralized through one partner, with clear shortlists, transparent rates and sharp margins. The result is faster onboarding, direct impact, motivated professionals and full control over quality, budget and long-term flex capacity, without unnecessary complexity.

“With Fring as our flex community sourcing partner we are in direct contact with top talent and our trusted favourites.”

Total Talent Management

— bol

What our clients say

With Fring as our flex community sourcing partner we are in direct contact with top talent and our trusted favourites.

The personal pre-selection of freelancers instills confidence in our decision-making to hire the right experts. Fring takes away uncertainty and delivers the best 5-10% freelancers in return.

In a dynamic digital design agency like Fabrique, our flexible workforce is very important to us.

Fring is in pole position when it comes to our search for top freelancers.

Fring immediately understands your needs. Thanks to their in-house expertise, Fring knows who is suitable for specific roles.

Fring is a very easy way to find the best available experts fast. You will get a clear pre-screened shortlist with suitable candidates. We can broadcast a job very fast in the flex community and contact professionals directly.

Fring helped us quickly find the right expertise during an important growth phase. Thanks to their flexible terms, we were able to scale without compromising on quality or budget.