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Growth Case: getting the right experts on board for a growth sprint
MarleenKookt faced a new challenge: how to grow from a successful local meal service into a scalable organization with national ambitions? Fring proved to be the right partner to quickly deploy expertise and scale flexibly.
MarleenKookt is the fast-growing meal service that makes fresh, healthy, and local food super accessible.
Daily fresh, artisanal meals
40,000+ satisfied customers
From startup to scale-up
Challenge #1
Scaling Quickly Without Extra Overhead

The challenge
At MarleenKookt, we are growing fast, but hiring full-time employees in new areas at this stage carries risks. We cannot directly hire new expertise full-time.
the solution
Through Fring, we were able to easily and quickly find and deploy the right marketing and design experts. Without lengthy recruitment processes or complicated contracts. We received shortlists of top candidates and advice for the best match.
Challenge #2
More visibility and brand awareness

the challenge
Competition in the meal market is fierce. To continue growing, we needed to strengthen our online presence, attract new customers, and retain existing ones.
The solution
With the help of Fring, we strengthened our team with strong growth marketing expertise, enabling us to run campaigns faster, test more, increase online visibility, and reach the right target audiences.
Challenge #3
Agencies are costly

The challenge
In this scale-up phase, it is important to invest in growth while keeping costs under control. Our experience with traditional marketing and web agencies showed that large budgets are required and the necessary senior experience was lacking, which did not fit the current growth challenge of MarleenKookt.
The solution
Fring was flexible in terms and rates. Thanks to transparent pricing agreements, we were able to scale cost-effectively with the right experts. No surprises afterward, but full control over budget and margins. Without unnecessary agency hassle.
"Fring helped us quickly find the right expertise during an important growth phase. Thanks to their flexible terms, we were able to scale without compromising on quality or budget."
What our clients say
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